{"pk":21577,"title":"Objectifying Gaze: an empirical study with non-sexualized images","subtitle":null,"abstract":"Empirical investigations demonstrate similar cognitive processing patterns for objects and sexualized women. However, sexual objectification (SO) extends beyond sexualized women. To explore SO, we apply eye-tracking technique in conjunction with local/global and body-inversion paradigms. Ninety-four college students participated in the study. The visual gaze on non-sexualized South-Asian wo(men) images and the response time in Navon task post-priming with upright and inverted images is analyzed. Results indicate that participants of both genders gaze objectify females. Interestingly, male images are also gaze objectified. A comparison of attention allocation to face versus sexual body parts in upright versus inverted female images shows a reduced face-to-body ratio for the latter orientation, indicating a gender-specific attention shift. Combining the two SO theories, the study objectively substantiates the claim that women undergo objectification in even in non-sexual attire.","language":"eng","license":{"name":"","short_name":"","text":null,"url":""},"keywords":[{"word":"Cognitive Neuroscience; Attention; Attractiveness; Face Processing; Social cognition; Comparative Analysis; Eye tracking; Statistics"}],"section":"Papers with Poster Presentation","is_remote":true,"remote_url":"https://escholarship.org/uc/item/3xw0n5jb","frozenauthors":[{"first_name":"ayushi","middle_name":"kumari","last_name":"agrawal","name_suffix":"","institution":"International Institute of Information Technology, Hyderabad","department":""},{"first_name":"SRIJA","middle_name":"KRISHNA","last_name":"BHUPATHIRAJU","name_suffix":"","institution":"International Institute Of Information Technology","department":""},{"first_name":"Kavita","middle_name":"","last_name":"Vemuri","name_suffix":"","institution":"International Institute of Information Technology - Hyderabad","department":""}],"date_submitted":null,"date_accepted":null,"date_published":"2024-01-01T13:00:00-05:00","render_galley":null,"galleys":[{"label":"PDF","type":"pdf","path":"https://journalpub.escholarship.org/cognitivesciencesociety/article/21577/galley/11176/download/"},{"label":"PDF","type":"pdf","path":"https://journalpub.escholarship.org/cognitivesciencesociety/article/21577/galley/21970/download/"}]}