{"pk":24066,"title":"Off-Peak Price Reductions for Water Demand Management","subtitle":null,"abstract":"Peak shifting is a key method to enhance the resilience of water supply infrastructure. Due to limitations related to the costs of smart meters, experimentally investigating the impact of a time-of-use tariff on inducing peak shifting in water usage has been challenging. Having introduced smart meters across 1,890 households, this study investigated behavioral responses to reduced water prices during off-peak hours (i.e., by increasing the relative cost of peak times). This was achieved by implementing a pricing scheme offering a 60% discount from 23:00 to 05:59 hours and a 20% discount from 10:00 to 16:59 hours. The results revealed significant changes in water usage behavior near the boundary between off-peak and peak times, suggesting a shift in water usage behavior towards the off-peak period. Moreover, a time-series analysis demonstrated the peak shifting induced by off-peak price reductions. Furthermore, this study examines cognitive processing and its impact on altering water usage behaviors on an hourly basis. These findings suggest that reducing prices during off-peak periods can effectively induce peak shifting across a broad range of times.","language":"eng","license":{"name":"","short_name":"","text":null,"url":""},"keywords":[{"word":"Psychology; Sociology; Behavioral Science; Decision making; Field studies; Survey"}],"section":"Papers with Poster Presentation","is_remote":true,"remote_url":"https://escholarship.org/uc/item/22h445ts","frozenauthors":[{"first_name":"Yutaro","middle_name":"","last_name":"Onuki","name_suffix":"","institution":"Hitotsubashi University","department":""},{"first_name":"Yurina","middle_name":"","last_name":"Otaki","name_suffix":"","institution":"Hitotsubashi University","department":""}],"date_submitted":null,"date_accepted":null,"date_published":"2024-01-01T18:00:00Z","render_galley":null,"galleys":[{"label":"PDF","type":"pdf","path":"https://journalpub.escholarship.org/cognitivesciencesociety/article/24066/galley/13660/download/"},{"label":"PDF","type":"pdf","path":"https://journalpub.escholarship.org/cognitivesciencesociety/article/24066/galley/21424/download/"}]}