{"pk":24634,"title":"Did you say Beer, Deer, or Gear? Exploring the McGurk effect using word stimuli","subtitle":null,"abstract":"The McGurk effect is a demonstration of the multimodal nature of speech perception; listening to /b/ while watching visual mouth movements for /g/ is expected to result in a “fusion” perception of /d/. A majority of studies on the effect use isolated syllables, whereas our goal was to enhance ecological validity by examining word stimuli. We varied task (forced-choice vs. open-ended) and stimuli (words vs. non-words) between participants. In the word condition, all three stimuli formed words (e.g., beer/deer/gear), and in the non-word condition, the B, D, or G stimulus was a word while the other two were nonwords (e.g., besk/desk/gesk). Fusion responses were much lower than in previous studies, but importantly, participants showed the most fusion responses when the D stimulus was a word and B and G were non-words. These results challenge assumptions about the underlying mechanisms of the McGurk effect, arguing against a purely perceptual illusion.","language":"eng","license":{"name":"","short_name":"","text":null,"url":""},"keywords":[{"word":"Audition; Perception; Sensory Processing; Speech recognition; Vision"}],"section":"Abstracts","is_remote":true,"remote_url":"https://escholarship.org/uc/item/6q14911w","frozenauthors":[{"first_name":"Laura","middle_name":"","last_name":"Getz","name_suffix":"","institution":"University of San Diego","department":""}],"date_submitted":null,"date_accepted":null,"date_published":"2024-01-01T18:00:00Z","render_galley":{"label":"PDF","type":"pdf","path":"https://journalpub.escholarship.org/cognitivesciencesociety/article/24634/galley/21075/download/"},"galleys":[{"label":"PDF","type":"pdf","path":"https://journalpub.escholarship.org/cognitivesciencesociety/article/24634/galley/14231/download/"},{"label":"PDF","type":"pdf","path":"https://journalpub.escholarship.org/cognitivesciencesociety/article/24634/galley/18010/download/"},{"label":"PDF","type":"pdf","path":"https://journalpub.escholarship.org/cognitivesciencesociety/article/24634/galley/21075/download/"}]}