{"pk":25790,"title":"Why Stickiness is not Enough to Explain Persistence of Counterintuitive Religious\nConcepts","subtitle":null,"abstract":"Cognitive scientists of religion argue that religious ideas are\nwidespread because they are minimally counterintuitive.\nTraditional lab studies have found support for a better\nmemory for minimally counterintuitive concepts. This paper\npresents an in-depth case study of the spread of a\ncounterintuitive religious idea in the real world. It finds that\ncounterintuitiveness alone is not sufficient to guarantee\npersistence of a religious belief. Novel religious beliefs have\nto be painstakingly woven into the cultural fabric of a group’s\nshared social identity to ensure its survival.","language":"eng","license":{"name":"","short_name":"","text":null,"url":""},"keywords":[{"word":"memory for counterintuitive concepts"},{"word":"cognitive\nanthropology of new religious movements"}],"section":"Papers","is_remote":true,"remote_url":"https://escholarship.org/uc/item/21v136d0","frozenauthors":[{"first_name":"M","middle_name":"Afzal","last_name":"Upal","name_suffix":"","institution":"Defence Research & Development Canada","department":""}],"date_submitted":null,"date_accepted":null,"date_published":"2015-01-01T18:00:00Z","render_galley":null,"galleys":[{"label":"PDF","type":"pdf","path":"https://journalpub.escholarship.org/cognitivesciencesociety/article/25790/galley/15414/download/"}]}