{"pk":26328,"title":"Context, but not proficiency, moderates the effects of metaphor framing:A case study in India","subtitle":null,"abstract":"Metaphors suffuse language and affect how people think. Ameta-analysis of metaphor framing studies conducted between1983 and 2000 concluded that metaphors are about 6% morepersuasive than literal language (Sopory & Dillard, 2002).However, each of these studies was conducted in English withsamples drawn from populations of native English speakers.Here, we test whether and how language proficiency moderatesthe influence of metaphor frames. Sampling from a populationof non-native, but generally proficient English speakers fromIndia, we found that metaphor frames systematically affectedpeople who reported using English primarily in informal con-texts (i.e., among friends and family and through the media)but not those who reported using English primarily in formalcontexts (i.e., for school or work). We discuss the implica-tions of this finding for countries like the US, where Englishis increasingly a non-native language for its residents, and fortheories of language processing more generally.","language":"eng","license":{"name":"","short_name":"","text":null,"url":""},"keywords":[{"word":"Metaphor"},{"word":"framing"},{"word":"analogy"},{"word":"Persuasion"},{"word":"politicalpsychology"},{"word":"Reasoning"}],"section":"Papers","is_remote":true,"remote_url":"https://escholarship.org/uc/item/5n293146","frozenauthors":[{"first_name":"Paul","middle_name":"H.","last_name":"Thibodeau","name_suffix":"","institution":"Oberlin College","department":""},{"first_name":"Daye","middle_name":"","last_name":"Lee","name_suffix":"","institution":"Oberlin College","department":""},{"first_name":"Stephen","middle_name":"","last_name":"Flusberg","name_suffix":"","institution":"Purchase College","department":""}],"date_submitted":null,"date_accepted":null,"date_published":"2016-01-01T10:00:00-08:00","render_galley":null,"galleys":[{"label":"PDF","type":"pdf","path":"https://journalpub.escholarship.org/cognitivesciencesociety/article/26328/galley/15964/download/"}]}