{"pk":26724,"title":"Seeing the Bees Buzz and Hearing the Diamonds Glisten: The Effect of the Modeof Presentation of Stimuli on the Modality-Switch Effect","subtitle":null,"abstract":"Previous studies showed that the sequential verification of different sensory modality properties for concepts (e.g.,BLENDER-loud; BANANA-yellow) incurs a processing cost, known as the modality-switch effect (Pecher et al. 2003; 2004).We assessed the influence of the mode of presentation of stimuli on the modality-switch effect in a property verification primingparadigm. Participants were required to perform a property verification task on a target sentence (e.g., “butter is yellowish”,“leaves rustle”) presented either visually or aurally after having been presented with a prime sentence (e.g., “the light is flick-ering”, “the sound is echoing”) that could either share both, one or none of the target’s mode of presentation and contentmodality. Results showed that the presentation and the content-driven effects were not cumulative. We conclude that the MSEis a two-fold effect which can occur at two different levels of information processing (i.e., perceptual and semantic).","language":"eng","license":{"name":"","short_name":"","text":null,"url":""},"keywords":[],"section":"Member Abstracts","is_remote":true,"remote_url":"https://escholarship.org/uc/item/39t5n2s3","frozenauthors":[{"first_name":"Elisa","middle_name":"","last_name":"Scerrati","name_suffix":"","institution":"University of Bologna","department":""},{"first_name":"Luisa","middle_name":"","last_name":"Lugli","name_suffix":"","institution":"University of Bologna","department":""},{"first_name":"Anna","middle_name":"M.","last_name":"Borghi","name_suffix":"","institution":"University of Bologna","department":""},{"first_name":"Roberto","middle_name":"","last_name":"Nicoletti","name_suffix":"","institution":"University of Bologna","department":""}],"date_submitted":null,"date_accepted":null,"date_published":"2016-01-01T18:00:00Z","render_galley":null,"galleys":[{"label":"PDF","type":"pdf","path":"https://journalpub.escholarship.org/cognitivesciencesociety/article/26724/galley/16360/download/"}]}