{"pk":26987,"title":"A rational analysis of marketing strategies","subtitle":null,"abstract":"Rational accounts of decision-making are incompatible withthe prevalence and success of ubiquitous marketing strategies.In this paper, we demonstrate, using computational experi-ments, how an ideal Bayesian observer model of preferencelearning is compatible with the manipulation of purchasingdecisions via a number of well-known marketing techniques.The ability of this model to predict the effects of both famil-iar and novel marketing interventions suggests it as a plausiblecandidate theory of consumer marketing. Simultaneously, byclarifying the logic underneath the interplay between environ-mental exposure and preference distortions seen in economicdecisions, this model rationalizes the seemingly irrational sus-ceptibility of consumers to marketing.","language":"eng","license":{"name":"","short_name":"","text":null,"url":""},"keywords":[{"word":"decision-making; preference learning; advertris-ing; marketing; rational analysis"}],"section":"Talks: Papers","is_remote":true,"remote_url":"https://escholarship.org/uc/item/5c3163r7","frozenauthors":[{"first_name":"Nisheeth","middle_name":"","last_name":"Srivastava","name_suffix":"","institution":"IIT Kanpur","department":""},{"first_name":"Edward","middle_name":"","last_name":"Vul","name_suffix":"","institution":"University of California, San Diego","department":""}],"date_submitted":null,"date_accepted":null,"date_published":"2017-01-02T02:00:00+08:00","render_galley":null,"galleys":[{"label":"PDF","type":"pdf","path":"https://journalpub.escholarship.org/cognitivesciencesociety/article/26987/galley/16623/download/"}]}