{"pk":27364,"title":"Familiarity-matching in decision making:\nExperimental studies on cognitive processes and analyses of its ecological rationality","subtitle":null,"abstract":"Previous studies have shown that individuals often make\ninferences based on heuristics using recognition, fluency, or\nfamiliarity. In the present study, we propose a new heuristic\ncalled familiarity-matching, which predicts that when a decision\nmaker is familiar (or unfamiliar) with an object in a question\nsentence, s/he will choose the more (or less) familiar object from\nthe two alternatives. We examined inference processes and\necological rationality regarding familiarity-matching through\nthree studies including behavioral experiments and ecological\nanalyses. Results showed that participants often used familiarity-\nmatching in solving difficult binary choice problems, and that\nfamiliarity-matching could be applied in an ecologically rational\nmanner in real-world situations. A new perspective on human\ncognitive processes is discussed in this study.","language":"eng","license":{"name":"","short_name":"","text":null,"url":""},"keywords":[{"word":"binary choice task; heuristic; familiarity;\nfamiliarity-matching; ecological rationality"}],"section":"Posters: Papers","is_remote":true,"remote_url":"https://escholarship.org/uc/item/0qf7041n","frozenauthors":[{"first_name":"Masaru","middle_name":"","last_name":"Shirasuna","name_suffix":"","institution":"The University of Tokyo","department":""},{"first_name":"Hidehito","middle_name":"","last_name":"Honda","name_suffix":"","institution":"The University of Tokyo","department":""},{"first_name":"Toshihiko","middle_name":"","last_name":"Matsuka","name_suffix":"","institution":"Chiba University","department":""},{"first_name":"Kazuhiro","middle_name":"","last_name":"Ueda","name_suffix":"","institution":"The University of Tokyo","department":""}],"date_submitted":null,"date_accepted":null,"date_published":"2017-01-01T18:00:00Z","render_galley":null,"galleys":[{"label":"PDF","type":"pdf","path":"https://journalpub.escholarship.org/cognitivesciencesociety/article/27364/galley/17000/download/"}]}