{"pk":27506,"title":"The Price of Fear: Developing a behavioural assessment of fear-related avoidanceincorporating dynamic response measures.","subtitle":null,"abstract":"In economics, “willingness to pay” reflects subjective value which has been employed to price goods, and morerecently, negative outcomes. The current project proposes a protocol for the behavioural assessment of fear-related avoidancebased on how much an individual is willing to pay to avoid their fears.The proposed protocol consists of a “card game” interface in which participants make choices in several stages. Duringbaseline, participants chose between two decks that provide differential point rewards. Across a series of experimental blocks,feared stimuli (e.g. a spider image) were presented in addition to rewards when the richer deck was chosen. Rewards were thenmanipulated, in a staircase fashion, to establish the value of the feared stimulus. Mouse and eye movements were tracked inan attempt to track cognitive processes during decision-making and avoidance. Preliminary results indicate sensitivity of theprotocol, and strengths and weaknesses will be discussed.","language":"eng","license":{"name":"","short_name":"","text":null,"url":""},"keywords":[],"section":"Posters: Member Abstracts","is_remote":true,"remote_url":"https://escholarship.org/uc/item/1bz7q9vp","frozenauthors":[{"first_name":"Santiago","middle_name":"","last_name":"Garcia-Guerrero","name_suffix":"","institution":"National University of Ireland","department":""},{"first_name":"Denis","middle_name":"","last_name":"O’Hora","name_suffix":"","institution":"National University of Ireland","department":""},{"first_name":"Arkady","middle_name":"","last_name":"Zgonnikov","name_suffix":"","institution":"National University of Ireland","department":""}],"date_submitted":null,"date_accepted":null,"date_published":"2017-01-01T18:00:00Z","render_galley":null,"galleys":[{"label":"PDF","type":"pdf","path":"https://journalpub.escholarship.org/cognitivesciencesociety/article/27506/galley/17142/download/"}]}