{"pk":28187,"title":"Measuring Individual Differences in Visual and Verbal Thinking Styles","subtitle":null,"abstract":"Do people have dispositions towards visual or verbal think-ing styles, i.e., a tendency towards one default representationalmodality versus the other? The problem in trying to answerthis question is that visual/verbal thinking styles are challeng-ing to measure. Subjective, introspective measures are themost common but often show poor reliability and validity; neu-roimaging studies can provide objective evidence but are in-trusive and resource-intensive. In previous work, we observedthat in order for a purely behavioral testing method to be ableto objectively evaluate a person’s visual/verbal thinking style,1) the task must be solvable equally well using either visualor verbal mental representations, and 2) it must offer a sec-ondary behavioral marker, in addition to primary performancemeasures, that indicates which modality is being used. Wecollected four such tasks from the psychology literature andconducted a small pilot study with adult participants to see theextent to which visual/verbal thinking styles can be differenti-ated using an individual’s results on these tasks.","language":"eng","license":{"name":"","short_name":"","text":null,"url":""},"keywords":[{"word":"Cognitive styles; mental representation; process-ing style; representational modality"}],"section":"Publication-based-Talks","is_remote":true,"remote_url":"https://escholarship.org/uc/item/2rz169d9","frozenauthors":[{"first_name":"Noel","middle_name":"","last_name":"Warford","name_suffix":"","institution":"Vanderbilt","department":""},{"first_name":"Maithilee","middle_name":"","last_name":"Kunda","name_suffix":"","institution":"Vanderbilt","department":""}],"date_submitted":null,"date_accepted":null,"date_published":"2018-01-01T18:00:00Z","render_galley":null,"galleys":[{"label":"PDF","type":"pdf","path":"https://journalpub.escholarship.org/cognitivesciencesociety/article/28187/galley/17846/download/"}]}