{"pk":29048,"title":"A round Bouba is easier to remember than a curved Kiki: Sound-symbolism cansupport associative memory","subtitle":null,"abstract":"Past research has shown that prior knowledge can support our episodic memory for recently encountered associations(Chalfonte & St-Giles, 1996; Naveh-Benjamin, 2000). Badham, Estes and Maylor (2012) for example, showed thatintegrative relationships between words help associative memory, even if the relationships are highly unfamiliar. A pair ofwords is integrative if the words make sense when considered together (e.g. monkey-foot). We extend this phenomenonto sound-symbolism associations; here, the latter refer to relationships between phonemes and object characteristics–relationships that participants readily find natural, even without prior knowledge of the items. For instance, the non-wordmaluma is much more readily associated with a random shape with rounded contours than with a shape that has sharpangles (Khler, 1929, 1947). In our study, 70 participants completed paired-associate memory tests after studying lists ofthree shape / non-word pairs. The sound-shape pairs that relied on known sound-symbolism links facilitated associativememory.","language":"eng","license":{"name":"","short_name":"","text":null,"url":""},"keywords":[],"section":"Poster Presentations with Abstracts","is_remote":true,"remote_url":"https://escholarship.org/uc/item/59w3g167","frozenauthors":[{"first_name":"Marie","middle_name":"","last_name":"Poirier","name_suffix":"","institution":"City University of London","department":""},{"first_name":"Ren-Pierre","middle_name":"","last_name":"Sonier","name_suffix":"","institution":"Universit de Moncton, Moncton","department":""},{"first_name":"Dominic","middle_name":"","last_name":"Guitard","name_suffix":"","institution":"Universit de Moncton, Moncton","department":""},{"first_name":"Jean","middle_name":"","last_name":"Saint-Aubin","name_suffix":"","institution":"Universit de Moncton, Moncton","department":""}],"date_submitted":null,"date_accepted":null,"date_published":"2019-01-01T18:00:00Z","render_galley":null,"galleys":[{"label":"PDF","type":"pdf","path":"https://journalpub.escholarship.org/cognitivesciencesociety/article/29048/galley/18919/download/"}]}