{"pk":29088,"title":"Understanding the design neurocognition of industrial designers when designingand problem-solving.","subtitle":null,"abstract":"This paper presents results from an experiment to determine brain activation differences between problem-solving anddesigning of industrial designers. The study adopted and extended the tasks described in a previous fMRI study of designcognition and measured brain activation using EEG. The experiment consists of 4 tasks: problem-solving, basic designand open design tasks using a tangible interface and sketching. By taking advantage of EEG’s temporal resolution wefocus on time-related neural responses during problem-solving compared to design tasks. Statistical analyses indicateincreased activation when designing compared to problem-solving. Results of time-related neural responses connected toBrodmann areas cognitive functions, contribute to a better understanding of industrial designers’ cognition. The study ispart of a research project whose goal is to correlate design cognition with brain behavior across design domains. Bring-ing neuroscience methods to design research is contributing to a better understanding of the emergent field of designneurocognition.","language":"eng","license":{"name":"","short_name":"","text":null,"url":""},"keywords":[],"section":"Poster Presentations with Abstracts","is_remote":true,"remote_url":"https://escholarship.org/uc/item/5g31c8zn","frozenauthors":[{"first_name":"Sonia","middle_name":"","last_name":"Vieira","name_suffix":"","institution":"Faculty of Engineering University of Porto","department":""},{"first_name":"John","middle_name":"","last_name":"Gero","name_suffix":"","institution":"University of North Carolina at Charlotte","department":""},{"first_name":"Jessica","middle_name":"","last_name":"Delmoral","name_suffix":"","institution":"University of Porto","department":""},{"first_name":"Valentin","middle_name":"","last_name":"Gattol","name_suffix":"","institution":"Austrian Institute of Technology GmbH","department":""},{"first_name":"Carlos","middle_name":"","last_name":"Fernandes","name_suffix":"","institution":"University of Porto","department":""},{"first_name":"Marco","middle_name":"","last_name":"Parente","name_suffix":"","institution":"University of Porto","department":""},{"first_name":"Antnio","middle_name":"","last_name":"Fernandes","name_suffix":"","institution":"University of Porto","department":""}],"date_submitted":null,"date_accepted":null,"date_published":"2019-01-01T18:00:00Z","render_galley":null,"galleys":[{"label":"PDF","type":"pdf","path":"https://journalpub.escholarship.org/cognitivesciencesociety/article/29088/galley/18959/download/"}]}