{"pk":29611,"title":"What I Like Is What I Remember: Memory Modulation and Preferential Choice","subtitle":null,"abstract":"Memory is a crucial component of everyday decision making, yet little is known about how memory and choice processesinteract, and whether or not established memory regularities persist during memory-based decision making. In this paper,we introduce a novel experimental paradigm to study the differences between memory processes at play in standard listrecall versus in preferential choice. Using computational memory models, fit to data from two pre-registered experiments,we find that some established memory regularities (primacy, recency, semantic clustering) emerge in preferential choice,whereas others (temporal clustering) are significantly weakened relative to standard list recall. Notably, decision-relevantfeatures, such as item desirability, play a stronger role in guiding retrieval in choice. Our results suggest memory processesdiffer across preferential choice and standard memory tasks, and that choice modulates memory by differentially activatingdecision-relevant features such as what we like.","language":"eng","license":{"name":"","short_name":"","text":null,"url":""},"keywords":[],"section":"Poster Session 1","is_remote":true,"remote_url":"https://escholarship.org/uc/item/14r311jw","frozenauthors":[{"first_name":"Ada","middle_name":"","last_name":"Aka","name_suffix":"","institution":"University of Pennsylvania","department":""},{"first_name":"Sudeep","middle_name":"","last_name":"Bhatia","name_suffix":"","institution":"University of Pennsylvania","department":""}],"date_submitted":null,"date_accepted":null,"date_published":"2020-01-01T18:00:00Z","render_galley":null,"galleys":[{"label":"PDF","type":"pdf","path":"https://journalpub.escholarship.org/cognitivesciencesociety/article/29611/galley/19470/download/"}]}