{"pk":29948,"title":"Effects of Battle and Journey Metaphors on CharitableDonations for Cancer Patients","subtitle":null,"abstract":"Having cancer is often described metaphorically as a battle(“my fight against cancer”) or as a journey (“my path throughcancer treatment”). Previous experimental work has demon-strated that these metaphors can influence people’s reason-ing and emotional inferences about experiences with cancer(Hendricks, Demj ́en, Semino, & Boroditsky, 2018; Hauser &Schwarz, 2019). However, it is currently unknown how theuse of these metaphorical frames translates into behavioralchanges, such as the likelihood and magnitude of charitablegiving. Using hand-labeled data from more than 5,000 Go-FundMe cancer-related campaigns, we ask how a campaign’suse of metaphor predicts several measures of donation behav-ior beyond what other control variables predict (e.g. shares onFacebook). We find that the presence of either metaphor fam-ily (battle or journey) has a positive effect on campaign successand donation behavior.","language":"eng","license":{"name":"","short_name":"","text":null,"url":""},"keywords":[{"word":"metaphor; charitable giving; crowdfunding; can-cer"}],"section":"Poster Session 3","is_remote":true,"remote_url":"https://escholarship.org/uc/item/06c1385x","frozenauthors":[{"first_name":"Alex","middle_name":"","last_name":"Liebscher","name_suffix":"","institution":"UC San Diego","department":""},{"first_name":"Sean","middle_name":"","last_name":"Trott","name_suffix":"","institution":"UC San Diego","department":""},{"first_name":"Benjamin","middle_name":"","last_name":"Bergen","name_suffix":"","institution":"UC San Diego","department":""}],"date_submitted":null,"date_accepted":null,"date_published":"2020-01-01T18:00:00Z","render_galley":null,"galleys":[{"label":"PDF","type":"pdf","path":"https://journalpub.escholarship.org/cognitivesciencesociety/article/29948/galley/19802/download/"}]}