{"pk":29994,"title":"Commonality Search as a Way of Facilitating Creative Thinking:\nA Comparison with the Alternative Categorization Task","subtitle":null,"abstract":"The purpose of this study was to clarify the cognitive processes\nof commonality search between unrelated objects. Specifically,\nwe investigated the relationship between the performance of\nthe commonality search task and that of the alternative\ncategorization task. We hypothesized that one needs to focus\non obscure features of objects to do both tasks well and that\nthere would therefore be a positive correlation between the\nperformances on the two tasks. We also compared the\nperformance of the commonality search task with that of the\nalternative categorization to investigate exploratorily how each\ntask promotes creative thinking. Thirty-one participants were\nasked to engage in two tasks: the commonality search task and\nthe alternative categorization task. In the commonality search\ntask, they were asked to list as many commonalities as possible\nbetween nine unrelated object pairs within 90 seconds for each\npair. In the alternative categorization task, they were asked to\nlist as many categories as possible to which each of the five\nobjects belonged, within 60 seconds for each object. Although\nThere was a significant positive correlation between the\nnumbers of answers on these tasks. The additional results\nshowed that there was no significant difference between the\ntwo tasks in terms of average saliency score or the first answer,\nbut the saliency of the commonality search task was significant\nlower than the alternative categorization task in the second\nanswer. We discussed the similarities and differences between\nthe two tasks and the potential use of the commonality search\ntask as a way to promote creative thinking.","language":"eng","license":{"name":"","short_name":"","text":null,"url":""},"keywords":[{"word":"Creative thinking"},{"word":"Commonality search"},{"word":"Alternative categorization"}],"section":"Poster Session 3","is_remote":true,"remote_url":"https://escholarship.org/uc/item/1ts022bp","frozenauthors":[{"first_name":"Mayu","middle_name":"","last_name":"Yamakawa","name_suffix":"","institution":"Nagoya University","department":""},{"first_name":"Sachiko","middle_name":"","last_name":"Kiyokawa","name_suffix":"","institution":"Nagoya University","department":""}],"date_submitted":null,"date_accepted":null,"date_published":"2020-01-01T18:00:00Z","render_galley":null,"galleys":[{"label":"PDF","type":"pdf","path":"https://journalpub.escholarship.org/cognitivesciencesociety/article/29994/galley/19848/download/"}]}