{"pk":49593,"title":"The Computational Mechanism of How Music Influences Food Choices:  A Drift-Diffusion Model Analysis","subtitle":null,"abstract":"Food choices, as a type of value-based decision, are affected by environmental cues. We conducted three studies to investigate the computational mechanisms through which background music influences the food choice-making process. Hierarchical drift-diffusion modeling revealed that nature-related music led to higher drift rates than urban-related music, indicating faster evidence accumulation toward certain choices. Specifically, participants processed the value of vegetable-forward meals more efficiently when exposed to nature-related music compared to urban-related music. Moreover, the effect of music on the drift rate varied with the vividness of music-induced mental imagery and the perceived identity of performers (human or robot). Collectively, these findings reveal the computational mechanisms underlying the influence of environmental cues on value-based decision-making.","language":"eng","license":{"name":"","short_name":"","text":null,"url":""},"keywords":[{"word":"Psychology; Decision making; Music; Computational Modeling"}],"section":"Papers with Poster Presentation","is_remote":true,"remote_url":"https://escholarship.org/uc/item/51g237s1","frozenauthors":[{"first_name":"Linbo","middle_name":"","last_name":"Qiu","name_suffix":"","institution":"Tsinghua University","department":""},{"first_name":"Xiaoang","middle_name":"","last_name":"Wan","name_suffix":"","institution":"Tsinghua University","department":""}],"date_submitted":null,"date_accepted":null,"date_published":"2025-01-01T18:00:00Z","render_galley":null,"galleys":[{"label":"PDF","type":"pdf","path":"https://journalpub.escholarship.org/cognitivesciencesociety/article/49593/galley/37555/download/"}]}