Article Instance

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{
    "pk": 20800,
    "title": "Designing a Decentering Learning Experience with Advertisements: Teaching to Broaden Learners’ Interpretive Disposition",
    "subtitle": null,
    "abstract": "<p>In line with the perspective of Álvarez Valencia and Michelson (2022) and Liddicoat and Scarino (2013), who see interpretation and meaning-making as core features of teaching for interculturality, this article delves into the potential of advertisements to foster the development of learners’ interculturality. Focused on a curricular sequence designed for an advanced French course, it offers an example of a classroom learning experience intended to create an increasingly dissonant context to decenter learners’ frames of reference surrounding symbolic representations of Frenchness. Advertisements are particularly effective in eliciting decentering because they are filled with culturally situated references. Whether explicit or implicit, these references can create both consonance and dissonance, thus exposing the subjective nature of interpretation and meaning-making. The article begins by outlining the approach and frameworks used to structure the sequence. It then details the methodology employed to search for, select, and sequence advertisements. Additionally, the article explains the choices of cultural references related to Frenchness and their potential to create consonance and dissonance. The description of the sequence highlights the questions guiding classroom interactions, illustrating how the selected advertisements successfully cultivate learners’ dispositions to move beyond the constraints of their frames of reference and interpret meaning from a different perspective. The article concludes with pedagogical interpretations and strategies for implementing a decentering-focused pedagogy using advertisements.</p>",
    "language": "eng",
    "license": {
        "name": "Creative Commons Attribution-NonCommercial-NoDerivatives  4.0",
        "short_name": "CC BY-NC-ND 4.0",
        "text": "Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.\r\n\r\nNonCommercial — You may not use the material for commercial purposes.\r\n\r\nNoDerivatives — If you remix, transform, or build upon the material, you may not distribute the modified material.\r\n\r\nNo additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.",
        "url": "https://creativecommons.org/licenses/by-nc-nd/4.0"
    },
    "keywords": [
        {
            "word": "Interculturality"
        },
        {
            "word": "foreign language learning"
        },
        {
            "word": "French"
        },
        {
            "word": "advertising"
        },
        {
            "word": "cultural references"
        },
        {
            "word": "Decentering"
        }
    ],
    "section": "Teachers' Forum",
    "is_remote": true,
    "remote_url": "https://escholarship.org/uc/item/88f4z489",
    "frozenauthors": [
        {
            "first_name": "Isabelle",
            "middle_name": "",
            "last_name": "Drewelow",
            "name_suffix": "",
            "institution": "None",
            "department": ""
        }
    ],
    "date_submitted": "2024-04-12T20:33:57.313000Z",
    "date_accepted": "2024-11-26T20:04:09.413000Z",
    "date_published": "2025-01-30T17:34:00Z",
    "render_galley": {
        "label": "Galley v2",
        "type": "pdf",
        "path": "https://journalpub.escholarship.org/l2/article/20800/galley/31249/download/"
    },
    "galleys": [
        {
            "label": "Galley v1",
            "type": "other",
            "path": "https://journalpub.escholarship.org/l2/article/20800/galley/31107/download/"
        },
        {
            "label": "Galley v2",
            "type": "pdf",
            "path": "https://journalpub.escholarship.org/l2/article/20800/galley/31249/download/"
        }
    ]
}