Article Instance

HTTP 200 OK
Allow: GET
Content-Type: application/json
Vary: Accept

{
    "pk": 24726,
    "title": "Testing the persuasiveness of meme based arguments by analogy",
    "subtitle": null,
    "abstract": "Psychologists have noted that analogical reasoning is pervasive in argumentation (Kuhn, 1992; Holyoak, 1997), but the forms these arguments can take varies substantially. Memes are one common format or argument-by-analogy. Memes are widely recognized images or templates that compares two situations to each other for the purpose of making some (often questionable) point. Even though memes-as-arguments are readily visible on social media, the persuasiveness of this category of argument-by-analogy---and specifically the features that predict their persuasiveness---have not been established. This study investigates whether and in what ways arguments by analogy, delivered in the form of a meme, are persuasive. We develop a large set of memes representing common meme structures, political leaning, and familiarity and examined how these factors predict a meme's perceived clarity, persuasiveness, and memorability, along with these memes effects on beliefs about issues such as climate change, immigration, and racism.",
    "language": "eng",
    "license": {
        "name": "",
        "short_name": "",
        "text": null,
        "url": ""
    },
    "keywords": [
        {
            "word": "psychology"
        }
    ],
    "section": "Abstracts",
    "is_remote": true,
    "remote_url": "https://escholarship.org/uc/item/5862p4h4",
    "frozenauthors": [
        {
            "first_name": "Zachary",
            "middle_name": "",
            "last_name": "Horne",
            "name_suffix": "",
            "institution": "University of Edinburgh",
            "department": ""
        },
        {
            "first_name": "Leonidas A. A.",
            "middle_name": "",
            "last_name": "Doumas",
            "name_suffix": "",
            "institution": "University of Edinburgh",
            "department": ""
        },
        {
            "first_name": "Katherine",
            "middle_name": "",
            "last_name": "Hallin",
            "name_suffix": "",
            "institution": "University of Edinburgh",
            "department": ""
        }
    ],
    "date_submitted": null,
    "date_accepted": null,
    "date_published": "2024-01-01T18:00:00Z",
    "render_galley": {
        "label": "PDF",
        "type": "pdf",
        "path": "https://journalpub.escholarship.org/cognitivesciencesociety/article/24726/galley/21597/download/"
    },
    "galleys": [
        {
            "label": "PDF",
            "type": "pdf",
            "path": "https://journalpub.escholarship.org/cognitivesciencesociety/article/24726/galley/14324/download/"
        },
        {
            "label": "PDF",
            "type": "pdf",
            "path": "https://journalpub.escholarship.org/cognitivesciencesociety/article/24726/galley/18182/download/"
        },
        {
            "label": "PDF",
            "type": "pdf",
            "path": "https://journalpub.escholarship.org/cognitivesciencesociety/article/24726/galley/21597/download/"
        }
    ]
}