Article Instance

HTTP 200 OK
Allow: GET
Content-Type: application/json
Vary: Accept

{
    "pk": 25432,
    "title": "Neural Correlates of Purchasing Behavior in the Prefrontal Cortex: An Optical\nBrain Imaging Study",
    "subtitle": null,
    "abstract": "Existing neuroimaging studies in decision making\npredominantly employ the fMRI method. Despite its superior\nspatial resolution, fMRI is an expensive and impractical\nneuroimaging technology for purchasing behavior studies in\nthe field. This study aims to explore the role of prefrontal\ncortex during purchasing behavior by utilizing functional nearinfrared\n(fNIR) spectroscopy; a low-cost, non-invasive and\nportable optical brain imaging methodology. The findings\nsuggest that fNIRS can be effectively used for developing a\nneuro-physiologically informed, predictive model of\npurchasing behavior based on multivariate effects of\nactivations in frontopolar, dorso-medial and dorso-lateral\nprefrontal cortex.",
    "language": "eng",
    "license": {
        "name": "",
        "short_name": "",
        "text": null,
        "url": ""
    },
    "keywords": [
        {
            "word": "Neuroeconomics"
        },
        {
            "word": "neuromarketing"
        },
        {
            "word": "purchasing\nbehavior"
        },
        {
            "word": "decision making"
        },
        {
            "word": "optical brain imaging"
        },
        {
            "word": "fNIR."
        }
    ],
    "section": "Papers",
    "is_remote": true,
    "remote_url": "https://escholarship.org/uc/item/4wh41285",
    "frozenauthors": [
        {
            "first_name": "Murat",
            "middle_name": "Perit",
            "last_name": "Cakir",
            "name_suffix": "",
            "institution": "METU Informatics Institute, Department of Cognitive Science",
            "department": ""
        },
        {
            "first_name": "Tuna",
            "middle_name": "",
            "last_name": "Cakar",
            "name_suffix": "",
            "institution": "METU Informatics Institute, Department of Cognitive Science",
            "department": ""
        },
        {
            "first_name": "Yener",
            "middle_name": "",
            "last_name": "Girisken",
            "name_suffix": "",
            "institution": "Graduate School of Marketing Communications, Istanbul Bilgi University",
            "department": ""
        }
    ],
    "date_submitted": null,
    "date_accepted": null,
    "date_published": "2015-01-01T18:00:00Z",
    "render_galley": null,
    "galleys": [
        {
            "label": "PDF",
            "type": "pdf",
            "path": "https://journalpub.escholarship.org/cognitivesciencesociety/article/25432/galley/15056/download/"
        }
    ]
}