Article Instance
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{ "pk": 25548, "title": "Consumer Mere Newness Bias", "subtitle": null, "abstract": "We examine a “mere newness bias,” a preference for novelty\npurely due to recentness of release. In a series of studies, we\nshow that, for newer and older products of identical quality,\npeople prefer newly released goods over older goods across a\nrange of domains. This bias translates to a higher willing to\npay, greater anticipated excitement, and higher likelihood of\npurchase for products perceived to be newer. The mere\nnewness bias persists even for die rolls, where there cannot be\nany difference in quality and where there is no social benefit to\nnewness.", "language": "eng", "license": { "name": "", "short_name": "", "text": null, "url": "" }, "keywords": [ { "word": "novelty; decision making; bias" } ], "section": "Papers", "is_remote": true, "remote_url": "https://escholarship.org/uc/item/3rx596f0", "frozenauthors": [ { "first_name": "Yun", "middle_name": "", "last_name": "Jie", "name_suffix": "", "institution": "UCR", "department": "" }, { "first_name": "Ye", "middle_name": "", "last_name": "Li", "name_suffix": "", "institution": "UCR", "department": "" } ], "date_submitted": null, "date_accepted": null, "date_published": "2015-01-01T18:00:00Z", "render_galley": null, "galleys": [ { "label": "PDF", "type": "pdf", "path": "https://journalpub.escholarship.org/cognitivesciencesociety/article/25548/galley/15172/download/" } ] }