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{
    "pk": 25760,
    "title": "Choosing fast and slow: explaining differences between hedonic and utilitarian\nchoices",
    "subtitle": null,
    "abstract": "This paper examines the psychological differences between\nhedonic and utilitarian patterns of preference behavior. Instead\nof using latent variables like self-control and emotion\nto explain these differences, we show that they emerge as natural\nconsequences of solving two different, but related problems\nwithin an inductive framework of preference learning.\nWe show that hedonic decisions involve tracking the variability\nof a binary variable, whereas utilitarian decisions require\nthe maintenance of a distribution over a vector of object labels.\nComputational experiments show that this difference in cognitive\nrepresentation ensures that hedonic decisions have a lower\ncognitive sampling cost, which makes them less effortful. Further\nexperiments reveal differences in error rates as a function\nof deliberative effort between the two paradigms. Deliberative\neffort benefits utilitarian choices, but not hedonic ones. Overall,\nour work demonstrates the critical role of cognitive representations\nin extracting strikingly different behavior patterns\nfrom simple models of information processing.",
    "language": "eng",
    "license": {
        "name": "",
        "short_name": "",
        "text": null,
        "url": ""
    },
    "keywords": [
        {
            "word": "consumer choice; preference formation; cognitive\nmodeling; agent-based modeling"
        }
    ],
    "section": "Papers",
    "is_remote": true,
    "remote_url": "https://escholarship.org/uc/item/4md2d5pt",
    "frozenauthors": [
        {
            "first_name": "Nisheeth",
            "middle_name": "",
            "last_name": "Srivastava",
            "name_suffix": "",
            "institution": "UCSD",
            "department": ""
        },
        {
            "first_name": "Edward",
            "middle_name": "",
            "last_name": "Vul",
            "name_suffix": "",
            "institution": "UCSD",
            "department": ""
        }
    ],
    "date_submitted": null,
    "date_accepted": null,
    "date_published": "2015-01-01T18:00:00Z",
    "render_galley": null,
    "galleys": [
        {
            "label": "PDF",
            "type": "pdf",
            "path": "https://journalpub.escholarship.org/cognitivesciencesociety/article/25760/galley/15384/download/"
        }
    ]
}