Article Instance

HTTP 200 OK
Allow: GET
Content-Type: application/json
Vary: Accept

{
    "pk": 25776,
    "title": "Comparing Metaphors Reveals their Persuasive Capacity",
    "subtitle": null,
    "abstract": "Metaphors pervade discussions of sociopolitical issues and\ninfluence the way we think. One challenge facing researchers,\nhowever, is that it can be difficult to make principled\npredictions about exactly how metaphors will influence\nthought. Here, we use an explicit comparison task to quantify\nthe persuasive capacity of metaphors. In Experiment 1, people\nwere given two metaphors and two policy responses. They\nwere asked to match one policy to each metaphor. In\nExperiment 2, people read metaphorically framed issues and\nchose between policy responses. We found that data from the\nexplicit comparison task predicted behavior from another\ngroup of participants on the metaphor framing task; a measure\nof linguistic association from LSA did not predict behavior on\nthe framing task. These results suggest a relationship between\nexplicit analogical comparison and more implicit natural\nlanguage metaphor processing. It also provides a method for\nmeasuring the conceptual entailments of metaphors",
    "language": "eng",
    "license": {
        "name": "",
        "short_name": "",
        "text": null,
        "url": ""
    },
    "keywords": [
        {
            "word": "metaphor; analogy; relational reasoning;\ncomparison; framing; decision making"
        }
    ],
    "section": "Papers",
    "is_remote": true,
    "remote_url": "https://escholarship.org/uc/item/54t6f5d8",
    "frozenauthors": [
        {
            "first_name": "Paul",
            "middle_name": "H",
            "last_name": "Thibodeau",
            "name_suffix": "",
            "institution": "Oberlin College",
            "department": ""
        },
        {
            "first_name": "Karlyn",
            "middle_name": "",
            "last_name": "Gehring",
            "name_suffix": "",
            "institution": "Oberlin College",
            "department": ""
        }
    ],
    "date_submitted": null,
    "date_accepted": null,
    "date_published": "2015-01-01T18:00:00Z",
    "render_galley": null,
    "galleys": [
        {
            "label": "PDF",
            "type": "pdf",
            "path": "https://journalpub.escholarship.org/cognitivesciencesociety/article/25776/galley/15400/download/"
        }
    ]
}