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{
    "pk": 25964,
    "title": "Harmonization effects between a word’s meaning and typography: An\ninvestigation using the visual world paradigm",
    "subtitle": null,
    "abstract": "We conducted an experiment using two Japanese typographies and sixteen words, having positive/negative emotional\nvalence, to investigate the effects of harmonization between a word’s meaning and typography for harmonized and\nill-harmonized conditions. Four different words - two positive and two negative - were simultaneously presented at the four\ncorners of a display. Participants’ eye movements were recorded as they search a word on the display after hearing it. We analyzed\nthe gaze duration in each region of the display (target/distractors). In the ill-harmonized condition the target was found\nearlier compared with the harmonized condition. However the words were finished reading at same time in both condition. The\nresults imply that the target and distractors were processed automatically because of the increase in words’ perceptual fluency\ndue to harmonization, thereby resulting in the delayed finding of the target.",
    "language": "eng",
    "license": {
        "name": "",
        "short_name": "",
        "text": null,
        "url": ""
    },
    "keywords": [],
    "section": "Member Abstracts",
    "is_remote": true,
    "remote_url": "https://escholarship.org/uc/item/57z543g1",
    "frozenauthors": [
        {
            "first_name": "Kozue",
            "middle_name": "",
            "last_name": "Miyashiro",
            "name_suffix": "",
            "institution": "University of Tsukuba",
            "department": ""
        },
        {
            "first_name": "Etsuko",
            "middle_name": "T",
            "last_name": "Harada",
            "name_suffix": "",
            "institution": "University of Tsukuba",
            "department": ""
        }
    ],
    "date_submitted": null,
    "date_accepted": null,
    "date_published": "2015-01-01T18:00:00Z",
    "render_galley": null,
    "galleys": [
        {
            "label": "PDF",
            "type": "pdf",
            "path": "https://journalpub.escholarship.org/cognitivesciencesociety/article/25964/galley/15588/download/"
        }
    ]
}