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{ "pk": 27030, "title": "A Computational Model for Constructing Preferences for Multiple Choice Options", "subtitle": null, "abstract": "When choosing between multiple alternatives, people usuallydo not have ready-made preferences in their mind but ratherconstruct them on the go. The 2N-ary Choice Tree Model(Wollschlaeger & Diederich, 2012) proposes a preference con-struction process for N choice options from description, whichis based on attribute weights, differences between attribute val-ues, and noise. It is able to produce similarity, attraction,and compromise effects, which have become a benchmark formulti-alternative choice models, but also several other contextand reference point effects. Here, we present a new and math-ematically tractable version of the model – the Simple ChoiceTree Model – which also explains the above mentioned effectsand additionally accounts for the positive correlation betweenthe attraction and compromise effect, and the negative correla-tion between these two and the similarity effect as observed byBerkowitsch, Scheibehenne, and Rieskamp (2014).", "language": "eng", "license": { "name": "", "short_name": "", "text": null, "url": "" }, "keywords": [ { "word": "computational model; multi-alternative choice;choice from description; preference construction; context ef-fects" } ], "section": "Talks: Papers", "is_remote": true, "remote_url": "https://escholarship.org/uc/item/8sr4k4m9", "frozenauthors": [ { "first_name": "Lena", "middle_name": "M.", "last_name": "Wollschlaeger", "name_suffix": "", "institution": "Jacobs University Bremen", "department": "" }, { "first_name": "Adele", "middle_name": "", "last_name": "Diederich", "name_suffix": "", "institution": "Jacobs University Bremen", "department": "" } ], "date_submitted": null, "date_accepted": null, "date_published": "2017-01-01T18:00:00Z", "render_galley": null, "galleys": [ { "label": "PDF", "type": "pdf", "path": "https://journalpub.escholarship.org/cognitivesciencesociety/article/27030/galley/16666/download/" } ] }