Article Instance

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{
    "pk": 27185,
    "title": "The role of presentation order and orientation on information search and\nevaluations: An eye-tracking study",
    "subtitle": null,
    "abstract": "Previous research conducted by Bergus et al. (2002) identified\nthat treatment evaluations are more negative when risks are\npresented last. Extending discussion of this order effect, the\ncurrent studies investigate this effect in tabular style displays,\nmanipulating both order and orientation; and using eye-tracking\nmethodology, explores the effect of these variables on the\ninformation search process. Analysis from eye-tracking data\nrevealed a tendency to read information sets sequentially (i.e.\nread all risk information before transitions to the other set),\nwhich is stronger for the vertical orientation where switching\nbetween information sets is less common. Further, while\nbalanced search was observed when benefits presented first,\nwhen presented with the risks first, search becomes more risk-\nheavy. Eye-tracking measures did not strongly predict treatment\nevaluations, although, when holding other variables constant,\ntime proportion spent on benefits positively predicted treatment\nevaluations.",
    "language": "eng",
    "license": {
        "name": "",
        "short_name": "",
        "text": null,
        "url": ""
    },
    "keywords": [
        {
            "word": "Eye-Tracking; Information Search; Order\nEffects; Information Design"
        }
    ],
    "section": "Posters: Papers",
    "is_remote": true,
    "remote_url": "https://escholarship.org/uc/item/3507s83t",
    "frozenauthors": [
        {
            "first_name": "Claire",
            "middle_name": "L.",
            "last_name": "Heard",
            "name_suffix": "",
            "institution": "Department of Psychology, King’s College London",
            "department": ""
        },
        {
            "first_name": "Tim",
            "middle_name": "",
            "last_name": "Rakow",
            "name_suffix": "",
            "institution": "Department of Psychology, King’s College London",
            "department": ""
        },
        {
            "first_name": "Tom",
            "middle_name": "",
            "last_name": "Foulsham",
            "name_suffix": "",
            "institution": "Department of Psychology, King’s College London",
            "department": ""
        }
    ],
    "date_submitted": null,
    "date_accepted": null,
    "date_published": "2017-01-01T21:00:00+03:00",
    "render_galley": null,
    "galleys": [
        {
            "label": "PDF",
            "type": "pdf",
            "path": "https://journalpub.escholarship.org/cognitivesciencesociety/article/27185/galley/16821/download/"
        }
    ]
}