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{ "pk": 27455, "title": "Convincing Conversations:\nUsing a Computer-Based Dialogue System to Promote a Plant-Based Diet", "subtitle": null, "abstract": "In this study, we tested the effectiveness of a computer-based\npersuasive dialogue system designed to promote a plant-based\ndiet. The production and consumption of meat and dairy has\nbeen shown to be a major cause of climate change and a\nthreat to public health, bio-diversity, animal rights and human\nrights. A system promoting plant-based diets was developed,\ncomprising conversational, motivational and argumentational\nelements. 280 participants were randomly assigned to one of\nfour conditions, each representing a particular combination of\nmotivational and argumentational modules. Male participants\nshowed higher intention scores in the motivational conditions\ncompared to the argumentation-only or control condition.\nFemale participants scored higher overall, unaffected by\ncondition. These results suggest that men and women are\ndifferentially sensitive to persuasive strategies regarding the\nadoption of a plant-based diet. It seems to be particularly\nworthwhile to use motivational - as opposed to merely\nargumentational - elements in a persuasive conversation", "language": "eng", "license": { "name": "", "short_name": "", "text": null, "url": "" }, "keywords": [ { "word": "human-machine interaction; dialogue system;\npersuasive communication; cognitive dissonance;\nmotivational interviewing." } ], "section": "Posters: Papers", "is_remote": true, "remote_url": "https://escholarship.org/uc/item/7968760m", "frozenauthors": [ { "first_name": "Emma", "middle_name": "L.", "last_name": "Zaal", "name_suffix": "", "institution": "University of Groningen", "department": "" }, { "first_name": "Gregory", "middle_name": "J.", "last_name": "Mills", "name_suffix": "", "institution": "University of Groningen", "department": "" }, { "first_name": "Afke", "middle_name": "", "last_name": "Hagen", "name_suffix": "", "institution": "University of Groningen", "department": "" }, { "first_name": "Carlijn", "middle_name": "A.", "last_name": "Huisman", "name_suffix": "", "institution": "University of Groningen", "department": "" }, { "first_name": "John", "middle_name": "C.J.", "last_name": "Hoeks", "name_suffix": "", "institution": "University of Groningen", "department": "" } ], "date_submitted": null, "date_accepted": null, "date_published": "2017-01-01T18:00:00Z", "render_galley": null, "galleys": [ { "label": "PDF", "type": "pdf", "path": "https://journalpub.escholarship.org/cognitivesciencesociety/article/27455/galley/17091/download/" } ] }