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{ "pk": 28563, "title": "How much to purchase? - A cognitive adaptive decision making account", "subtitle": null, "abstract": "Repeated purchase decisions often violate assumptions of stan-dard economic or rational choice models, such as demonstrat-ing asymmetric or unstable responses to changes in underlyingpolicy, price, or tax variables. I propose a novel frameworkfor how such decisions can be interpreted through the lens of acognitive process model. This provides psychologically inter-pretable characterizations of individuals or population groups.It incorporates mental accounting, hedonic adaptation, confir-mation bias, and the influence of perceived trust and fairness.It shows how sequential experiences and contextual aspectssuch as political affiliation, are mediated by this cognitive pro-cess to produce evolving consumption patterns. This novel ap-proach can account for empirically observed violations of con-ventional choice models. The model is quantitatively fit to ex-perimental data for individual purchase decisions and demon-strates improved descriptive, predictive, and inference capabil-ities. A proof-of-concept analysis using this model to accountfor real world consumption trends is also demonstrated.", "language": "eng", "license": { "name": "", "short_name": "", "text": null, "url": "" }, "keywords": [], "section": "Papers with Oral Presentations", "is_remote": true, "remote_url": "https://escholarship.org/uc/item/58d1z9sq", "frozenauthors": [ { "first_name": "Percy", "middle_name": "K.", "last_name": "Mistry", "name_suffix": "", "institution": "University of California Irvine", "department": "" } ], "date_submitted": null, "date_accepted": null, "date_published": "2019-01-01T18:00:00Z", "render_galley": null, "galleys": [ { "label": "PDF", "type": "pdf", "path": "https://journalpub.escholarship.org/cognitivesciencesociety/article/28563/galley/18434/download/" } ] }