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{
    "pk": 30166,
    "title": "Word Aversion and Consumer Behavior",
    "subtitle": null,
    "abstract": "Word aversion is characterized by visceral disgust in responseto seeing or hearing a word. Unlike taboo words or profanity,aversive words do not seem to have an obvious historicalcontext, referent, or pejorative function that causes people toreact negatively to them. “Moist” is a prototypical example ofan aversive word: roughly 20% of American English speakersequate hearing the word with the sound of fingernailsscratching a chalkboard. Despite widespread aversion to“moist,” the word frequently appears on the packaging ofconsumer products like cake, shampoo, and towelettes. Thepresent study tests whether word aversion affects consumerbehavior. We find that moist-averse participants are less liketo choose hygiene-related, but not food-related, products thathave “moist” on the package. We discuss the implications ofthis finding for theories of language processing and disgust inthe context of consumer behavior.",
    "language": "eng",
    "license": {
        "name": "",
        "short_name": "",
        "text": null,
        "url": ""
    },
    "keywords": [
        {
            "word": "word aversion"
        },
        {
            "word": "emotional language"
        },
        {
            "word": "decisionmaking"
        },
        {
            "word": "consumer psychology"
        },
        {
            "word": "disgust"
        }
    ],
    "section": "Papers accepted as Posters, appearing in proceedings only",
    "is_remote": true,
    "remote_url": "https://escholarship.org/uc/item/0ng7r531",
    "frozenauthors": [
        {
            "first_name": "Paul",
            "middle_name": "H.",
            "last_name": "Thibodeau",
            "name_suffix": "",
            "institution": "Oberlin College",
            "department": ""
        },
        {
            "first_name": "Katerine",
            "middle_name": "",
            "last_name": "Christel",
            "name_suffix": "",
            "institution": "Oberlin College",
            "department": ""
        }
    ],
    "date_submitted": null,
    "date_accepted": null,
    "date_published": "2020-01-01T18:00:00Z",
    "render_galley": null,
    "galleys": [
        {
            "label": "PDF",
            "type": "pdf",
            "path": "https://journalpub.escholarship.org/cognitivesciencesociety/article/30166/galley/20020/download/"
        }
    ]
}