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{
    "pk": 33113,
    "title": "Mere exposure effects - Merely total activation?",
    "subtitle": null,
    "abstract": "The mere exposure effect, in which subjects prefer items they \nhave previously been exposed to over unexposed items, is \nexplained as the effect of competitive learning in a \nconnectionist network. This type of unsupervised learning \nwill cause the network to respond more strongly to patterns on \nwhich it has been trained. If it is assumed that positive affect \nis proportional to total activation, then the mere exposure \neffect is a direct consequence of this process. The addition of \na habituation rule, with a dishabituating recovery element, can \nalso explain factors which reduce or enhance the effect. \nThese include the effect of exposure count, display \npresentation sequence, the complexity of the patterns, the \neffect of a delay after presentation, and finally, the effects of \nvarying exposure duration. In the case of this last factor, in \naddition to showing that very short exposure durations can \nenhance the effect, the model reveals why it may be possible \nto respond positively to a stimulus that one cannot recall \nperceiving.",
    "language": "eng",
    "license": {
        "name": "",
        "short_name": "",
        "text": null,
        "url": ""
    },
    "keywords": [],
    "section": "17",
    "is_remote": true,
    "remote_url": "https://escholarship.org/uc/item/32x632h6",
    "frozenauthors": [
        {
            "first_name": "Bruce",
            "middle_name": "F.",
            "last_name": "Katz",
            "name_suffix": "",
            "institution": "University of Sussex",
            "department": ""
        }
    ],
    "date_submitted": null,
    "date_accepted": null,
    "date_published": "1995-01-01T18:00:00Z",
    "render_galley": null,
    "galleys": [
        {
            "label": "PDF",
            "type": "pdf",
            "path": "https://journalpub.escholarship.org/cognitivesciencesociety/article/33113/galley/24174/download/"
        }
    ]
}