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{
    "pk": 37997,
    "title": "Botiflers and Betrayal: Heraldic Semiotics and Linguistic Landscape on Catalonia's National Day",
    "subtitle": null,
    "abstract": "The aim of the present research is to analyze the linguistic landscape (LL) and Catalan heraldic imagery of the 2022\n Diada\n, Catalonia’s National Day. The theme and language(s) of all \nDiada\n signage were systematically coded, along with other semiotic elements such as colors and heraldic emblems. A qualitative content analysis complemented this quantitative coding scheme and reveals that \nIndependence\n was the dominant theme in signage, followed by \nBetrayal\n, \nSolidarity\n, and \nCatalan Cultural Identity\n. The targets of \nBetrayal\n messages were pro-independence Catalan politicians who, in the eyes of those partial to secession, have failed to make good on their promises in the five years following the contentious Catalan independence referendum. The quantitative analysis points to an overwhelming preference for the pro-independence \nestelada\n over the less politically-charged \nsenyera\n. Heraldry-theme relationships show the \nsenyera\n to be most represented in signage pertaining to \nCatalan Cultural Identity. \nThis adumbrates that it is still an appropriate symbol for claiming ethnocultural group membership, though \nLa Diada\n semiotics overall emphasized political rather than cultural statements. The LL and heraldic data from the 2022 \nDiada\n shed light on the evolution of secessionist sentiment and the role of traditional Catalan symbols in the tense socio-political climate of post-referendum Catalonia.",
    "language": "en",
    "license": {
        "name": "Copyright",
        "short_name": "Copyright",
        "text": "",
        "url": "https://escholarship.org/terms"
    },
    "keywords": [
        {
            "word": "Linguistic Landscape"
        },
        {
            "word": "geosemiotics"
        },
        {
            "word": "Catalonia"
        },
        {
            "word": "heraldic imagery"
        },
        {
            "word": "identity"
        },
        {
            "word": "Catalan"
        }
    ],
    "section": "IDENTITY AND LANGUAGE",
    "is_remote": true,
    "remote_url": "https://escholarship.org/uc/item/70s5d9h1",
    "frozenauthors": [
        {
            "first_name": "Marguerite",
            "middle_name": "Judith",
            "last_name": "Morlan",
            "name_suffix": "",
            "institution": "UC Berkeley",
            "department": "None"
        }
    ],
    "date_submitted": "2023-01-21T00:19:54Z",
    "date_accepted": "2023-01-21T00:19:54Z",
    "date_published": "2024-02-13T07:35:54Z",
    "render_galley": null,
    "galleys": [
        {
            "label": "",
            "type": "pdf",
            "path": "https://journalpub.escholarship.org/mester/article/37997/galley/28605/download/"
        }
    ]
}