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{
    "pk": 40225,
    "title": "Memory, experience and consumption. The printed and illustrated ephemera of the Archivo Profumo (Buenos Aires, 1910-1980)",
    "subtitle": null,
    "abstract": "<p>Since the nineteenth century and with greater intensity in the twentieth century, an ephemeral graphic imagery invaded everyday life on a previously unknown scale. These objects printed on paper with generally industrial techniques emerged linked to the daily, administrative, economic and pedagogical dimension of urban life and the consumer society of industrial capitalism. Often destined to be discarded after a specific use, some of them remained in public or private collections and were preserved for their symbolic, aesthetic or emotional value. In Argentina, the vast majority of these prints have been lost, neglected, or found in fragmented collections, rarely known, dispersed in sets grouped by their use or theme. They have been rejected by high culture and relegated by academic research. However, these devices, as part of the common graphic heritage, shaped the visual and material culture of the past, and treasure experiences and a collective social memory. For these reasons, the Profumo Archive represents a unique case in the local sphere, as it brings together a collection that, due to its features and dimensions, stands out from other public or private collections in the country.</p>",
    "language": null,
    "license": {
        "name": "Creative Commons Attribution 4.0",
        "short_name": "CC BY 4.0",
        "text": "Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.\n\nNo additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.",
        "url": "https://creativecommons.org/licenses/by/4.0"
    },
    "keywords": [],
    "section": "Spotlights",
    "is_remote": true,
    "remote_url": "https://escholarship.org/uc/item/58h079pf",
    "frozenauthors": [
        {
            "first_name": "Andrea",
            "middle_name": "",
            "last_name": "Gergich",
            "name_suffix": "",
            "institution": "University of Lanus\nUniversity of Buenos Aires",
            "department": "None"
        },
        {
            "first_name": "Sandra",
            "middle_name": "Marcela",
            "last_name": "Szir",
            "name_suffix": "",
            "institution": "Art and Heritage Research Center, University of San Martin-National Commission for Scientific and Technical Research (CIAP-UNSAM-CONICET)",
            "department": "None"
        }
    ],
    "date_submitted": "2024-08-10T04:27:10Z",
    "date_accepted": "2024-08-10T04:27:10Z",
    "date_published": "2025-06-18T17:47:53.948000Z",
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        "path": "https://journalpub.escholarship.org/reactreview/article/40225/galley/36666/download/"
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}