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{
    "pk": 40590,
    "title": "A Bundle of Rods: Transmigration of Symbols and Spatial Rhetoric in the Architecture of Modernity",
    "subtitle": null,
    "abstract": "During the twenty years of Fascist rule, the diffusion and pervasiveness all\n \nthroughout Italy of the popularized image of the ancient roman symbol of \nfasces lictoriae \nwell reflects the sense of a political crusade that had made from the very beginning a decisive appeal on the symbolic lure of a spatially based rhetoric.\nthe emergent regime would be well prepared in emotionally involving the Italians through a complete arsenal of symbols and rites that, much more than autonomous  elements, will come to form - in the course of twenty decisive years - a well displayed set of spatially based dramatizations, where the figurative aspect would have paved the way to a rising and robust popular consensus.\nIt was then in the name of a mythical idea of Romanity, that the Fascist leaders will lay the basis of a complex cultural project aimed at discarding the young and still imprecise construction of the Italian national ethos, through genuinely aesthetically based actions, perfectly functional to the systematic fascistization of the liberal institutions of Italy.\n \nAmong the most successful aspects of this ‘branding strategy’, should be considered the re-invention of the \nfasces lictoriae\n operated by Fascism and its diffusion throughout Italy, starting from 1923.",
    "language": "en",
    "license": {
        "name": "Creative Commons Attribution-NonCommercial  4.0",
        "short_name": "CC BY-NC 4.0",
        "text": "Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.\n\nNonCommercial — You may not use the material for commercial purposes.\n\nNo additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.",
        "url": "https://creativecommons.org/licenses/by-nc/4.0"
    },
    "keywords": [
        {
            "word": "fasces lictoriae, fascism, public space, state-marketing, architecture"
        }
    ],
    "section": "Vol. 6: Italy and Images",
    "is_remote": true,
    "remote_url": "https://escholarship.org/uc/item/5jq7x3rk",
    "frozenauthors": [
        {
            "first_name": "Daniele",
            "middle_name": "",
            "last_name": "Vadala'",
            "name_suffix": "",
            "institution": "University of Catania-Department of Engineering and Architecture",
            "department": "None"
        }
    ],
    "date_submitted": "2015-04-18T18:47:31Z",
    "date_accepted": "2015-04-18T18:47:31Z",
    "date_published": "2016-12-15T19:00:04Z",
    "render_galley": null,
    "galleys": [
        {
            "label": "",
            "type": "pdf",
            "path": "https://journalpub.escholarship.org/cisj/article/40590/galley/30475/download/"
        }
    ]
}