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{
    "pk": 7510,
    "title": "Advertising Emergency Department Wait Times",
    "subtitle": null,
    "abstract": "Advertising emergency department (ED) wait times has become a common practice in the United States. Proponents of this practice state that it is a powerful marketing strategy that can help steer patients to the ED. Opponents worry about the risk to the public health that arises from a patient with an emergent condition self-triaging to a further hospital, problems with inaccuracy and lack of standard definition of the reported time, and directing lower acuity patients to the higher cost ED setting instead to primary care. Three sample cases demonstrating the pitfalls of advertising ED wait times are discussed. Given the lack of rigorous evidence supporting the practice and potential adverse effects to the public health, caution about its use is advised. [West J Emerg Med 2013;14(2):77-78.]",
    "language": "en",
    "license": {
        "name": "Creative Commons Attribution-NonCommercial  4.0",
        "short_name": "CC BY-NC 4.0",
        "text": "Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.\r\n\r\nNonCommercial — You may not use the material for commercial purposes.\r\n\r\nNo additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.",
        "url": "https://creativecommons.org/licenses/by-nc/4.0"
    },
    "keywords": [
        {
            "word": "Emergency Medicine"
        },
        {
            "word": "advertising"
        },
        {
            "word": "Public health"
        },
        {
            "word": "communications"
        }
    ],
    "section": "Emergency Department Access",
    "is_remote": true,
    "remote_url": "https://escholarship.org/uc/item/0bt69906",
    "frozenauthors": [
        {
            "first_name": "Scott",
            "middle_name": "G",
            "last_name": "Weiner",
            "name_suffix": "",
            "institution": "Tufts University School of Medicine, Department of Emergency Medicine, Boston,\nMassachusetts",
            "department": "None"
        }
    ],
    "date_submitted": "2012-07-26T23:18:50Z",
    "date_accepted": "2012-07-26T23:18:50Z",
    "date_published": "2013-01-24T21:16:35Z",
    "render_galley": null,
    "galleys": [
        {
            "label": "",
            "type": "pdf",
            "path": "https://journalpub.escholarship.org/westjem/article/7510/galley/4430/download/"
        }
    ]
}