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{
    "pk": 21577,
    "title": "Objectifying Gaze: an empirical study with non-sexualized images",
    "subtitle": null,
    "abstract": "Empirical investigations demonstrate similar cognitive processing patterns for objects and sexualized women. However, sexual objectification (SO) extends beyond sexualized women. To explore SO, we apply eye-tracking technique in conjunction with local/global and body-inversion paradigms. Ninety-four college students participated in the study. The visual gaze on non-sexualized South-Asian wo(men) images and the response time in Navon task post-priming with upright and inverted images is analyzed. Results indicate that participants of both genders gaze objectify females. Interestingly, male images are also gaze objectified. A comparison of attention allocation to face versus sexual body parts in upright versus inverted female images shows a reduced face-to-body ratio for the latter orientation, indicating a gender-specific attention shift. Combining the two SO theories, the study objectively substantiates the claim that women undergo objectification in even in non-sexual attire.",
    "language": "eng",
    "license": {
        "name": "",
        "short_name": "",
        "text": null,
        "url": ""
    },
    "keywords": [
        {
            "word": "Cognitive Neuroscience; Attention; Attractiveness; Face Processing; Social cognition; Comparative Analysis; Eye tracking; Statistics"
        }
    ],
    "section": "Papers with Poster Presentation",
    "is_remote": true,
    "remote_url": "https://escholarship.org/uc/item/3xw0n5jb",
    "frozenauthors": [
        {
            "first_name": "ayushi",
            "middle_name": "kumari",
            "last_name": "agrawal",
            "name_suffix": "",
            "institution": "International Institute of Information Technology, Hyderabad",
            "department": ""
        },
        {
            "first_name": "SRIJA",
            "middle_name": "KRISHNA",
            "last_name": "BHUPATHIRAJU",
            "name_suffix": "",
            "institution": "International Institute Of Information Technology",
            "department": ""
        },
        {
            "first_name": "Kavita",
            "middle_name": "",
            "last_name": "Vemuri",
            "name_suffix": "",
            "institution": "International Institute of Information Technology - Hyderabad",
            "department": ""
        }
    ],
    "date_submitted": null,
    "date_accepted": null,
    "date_published": "2024-01-01T18:00:00Z",
    "render_galley": null,
    "galleys": [
        {
            "label": "PDF",
            "type": "pdf",
            "path": "https://journalpub.escholarship.org/cognitivesciencesociety/article/21577/galley/11176/download/"
        },
        {
            "label": "PDF",
            "type": "pdf",
            "path": "https://journalpub.escholarship.org/cognitivesciencesociety/article/21577/galley/21970/download/"
        }
    ]
}