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{
    "pk": 26328,
    "title": "Context, but not proficiency, moderates the effects of metaphor framing:A case study in India",
    "subtitle": null,
    "abstract": "Metaphors suffuse language and affect how people think. Ameta-analysis of metaphor framing studies conducted between1983 and 2000 concluded that metaphors are about 6% morepersuasive than literal language (Sopory & Dillard, 2002).However, each of these studies was conducted in English withsamples drawn from populations of native English speakers.Here, we test whether and how language proficiency moderatesthe influence of metaphor frames. Sampling from a populationof non-native, but generally proficient English speakers fromIndia, we found that metaphor frames systematically affectedpeople who reported using English primarily in informal con-texts (i.e., among friends and family and through the media)but not those who reported using English primarily in formalcontexts (i.e., for school or work). We discuss the implica-tions of this finding for countries like the US, where Englishis increasingly a non-native language for its residents, and fortheories of language processing more generally.",
    "language": "eng",
    "license": {
        "name": "",
        "short_name": "",
        "text": null,
        "url": ""
    },
    "keywords": [
        {
            "word": "Metaphor"
        },
        {
            "word": "framing"
        },
        {
            "word": "analogy"
        },
        {
            "word": "Persuasion"
        },
        {
            "word": "politicalpsychology"
        },
        {
            "word": "Reasoning"
        }
    ],
    "section": "Papers",
    "is_remote": true,
    "remote_url": "https://escholarship.org/uc/item/5n293146",
    "frozenauthors": [
        {
            "first_name": "Paul",
            "middle_name": "H.",
            "last_name": "Thibodeau",
            "name_suffix": "",
            "institution": "Oberlin College",
            "department": ""
        },
        {
            "first_name": "Daye",
            "middle_name": "",
            "last_name": "Lee",
            "name_suffix": "",
            "institution": "Oberlin College",
            "department": ""
        },
        {
            "first_name": "Stephen",
            "middle_name": "",
            "last_name": "Flusberg",
            "name_suffix": "",
            "institution": "Purchase College",
            "department": ""
        }
    ],
    "date_submitted": null,
    "date_accepted": null,
    "date_published": "2016-01-01T18:00:00Z",
    "render_galley": null,
    "galleys": [
        {
            "label": "PDF",
            "type": "pdf",
            "path": "https://journalpub.escholarship.org/cognitivesciencesociety/article/26328/galley/15964/download/"
        }
    ]
}