Article Instance

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{
    "pk": 26724,
    "title": "Seeing the Bees Buzz and Hearing the Diamonds Glisten: The Effect of the Modeof Presentation of Stimuli on the Modality-Switch Effect",
    "subtitle": null,
    "abstract": "Previous studies showed that the sequential verification of different sensory modality properties for concepts (e.g.,BLENDER-loud; BANANA-yellow) incurs a processing cost, known as the modality-switch effect (Pecher et al. 2003; 2004).We assessed the influence of the mode of presentation of stimuli on the modality-switch effect in a property verification primingparadigm. Participants were required to perform a property verification task on a target sentence (e.g., “butter is yellowish”,“leaves rustle”) presented either visually or aurally after having been presented with a prime sentence (e.g., “the light is flick-ering”, “the sound is echoing”) that could either share both, one or none of the target’s mode of presentation and contentmodality. Results showed that the presentation and the content-driven effects were not cumulative. We conclude that the MSEis a two-fold effect which can occur at two different levels of information processing (i.e., perceptual and semantic).",
    "language": "eng",
    "license": {
        "name": "",
        "short_name": "",
        "text": null,
        "url": ""
    },
    "keywords": [],
    "section": "Member Abstracts",
    "is_remote": true,
    "remote_url": "https://escholarship.org/uc/item/39t5n2s3",
    "frozenauthors": [
        {
            "first_name": "Elisa",
            "middle_name": "",
            "last_name": "Scerrati",
            "name_suffix": "",
            "institution": "University of Bologna",
            "department": ""
        },
        {
            "first_name": "Luisa",
            "middle_name": "",
            "last_name": "Lugli",
            "name_suffix": "",
            "institution": "University of Bologna",
            "department": ""
        },
        {
            "first_name": "Anna",
            "middle_name": "M.",
            "last_name": "Borghi",
            "name_suffix": "",
            "institution": "University of Bologna",
            "department": ""
        },
        {
            "first_name": "Roberto",
            "middle_name": "",
            "last_name": "Nicoletti",
            "name_suffix": "",
            "institution": "University of Bologna",
            "department": ""
        }
    ],
    "date_submitted": null,
    "date_accepted": null,
    "date_published": "2016-01-01T18:00:00Z",
    "render_galley": null,
    "galleys": [
        {
            "label": "PDF",
            "type": "pdf",
            "path": "https://journalpub.escholarship.org/cognitivesciencesociety/article/26724/galley/16360/download/"
        }
    ]
}