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{
    "pk": 26987,
    "title": "A rational analysis of marketing strategies",
    "subtitle": null,
    "abstract": "Rational accounts of decision-making are incompatible withthe prevalence and success of ubiquitous marketing strategies.In this paper, we demonstrate, using computational experi-ments, how an ideal Bayesian observer model of preferencelearning is compatible with the manipulation of purchasingdecisions via a number of well-known marketing techniques.The ability of this model to predict the effects of both famil-iar and novel marketing interventions suggests it as a plausiblecandidate theory of consumer marketing. Simultaneously, byclarifying the logic underneath the interplay between environ-mental exposure and preference distortions seen in economicdecisions, this model rationalizes the seemingly irrational sus-ceptibility of consumers to marketing.",
    "language": "eng",
    "license": {
        "name": "",
        "short_name": "",
        "text": null,
        "url": ""
    },
    "keywords": [
        {
            "word": "decision-making; preference learning; advertris-ing; marketing; rational analysis"
        }
    ],
    "section": "Talks: Papers",
    "is_remote": true,
    "remote_url": "https://escholarship.org/uc/item/5c3163r7",
    "frozenauthors": [
        {
            "first_name": "Nisheeth",
            "middle_name": "",
            "last_name": "Srivastava",
            "name_suffix": "",
            "institution": "IIT Kanpur",
            "department": ""
        },
        {
            "first_name": "Edward",
            "middle_name": "",
            "last_name": "Vul",
            "name_suffix": "",
            "institution": "University of California, San Diego",
            "department": ""
        }
    ],
    "date_submitted": null,
    "date_accepted": null,
    "date_published": "2017-01-01T18:00:00Z",
    "render_galley": null,
    "galleys": [
        {
            "label": "PDF",
            "type": "pdf",
            "path": "https://journalpub.escholarship.org/cognitivesciencesociety/article/26987/galley/16623/download/"
        }
    ]
}