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{
    "pk": 27364,
    "title": "Familiarity-matching in decision making:\nExperimental studies on cognitive processes and analyses of its ecological rationality",
    "subtitle": null,
    "abstract": "Previous studies have shown that individuals often make\ninferences based on heuristics using recognition, fluency, or\nfamiliarity. In the present study, we propose a new heuristic\ncalled familiarity-matching, which predicts that when a decision\nmaker is familiar (or unfamiliar) with an object in a question\nsentence, s/he will choose the more (or less) familiar object from\nthe two alternatives. We examined inference processes and\necological rationality regarding familiarity-matching through\nthree studies including behavioral experiments and ecological\nanalyses. Results showed that participants often used familiarity-\nmatching in solving difficult binary choice problems, and that\nfamiliarity-matching could be applied in an ecologically rational\nmanner in real-world situations. A new perspective on human\ncognitive processes is discussed in this study.",
    "language": "eng",
    "license": {
        "name": "",
        "short_name": "",
        "text": null,
        "url": ""
    },
    "keywords": [
        {
            "word": "binary choice task; heuristic; familiarity;\nfamiliarity-matching; ecological rationality"
        }
    ],
    "section": "Posters: Papers",
    "is_remote": true,
    "remote_url": "https://escholarship.org/uc/item/0qf7041n",
    "frozenauthors": [
        {
            "first_name": "Masaru",
            "middle_name": "",
            "last_name": "Shirasuna",
            "name_suffix": "",
            "institution": "The University of Tokyo",
            "department": ""
        },
        {
            "first_name": "Hidehito",
            "middle_name": "",
            "last_name": "Honda",
            "name_suffix": "",
            "institution": "The University of Tokyo",
            "department": ""
        },
        {
            "first_name": "Toshihiko",
            "middle_name": "",
            "last_name": "Matsuka",
            "name_suffix": "",
            "institution": "Chiba University",
            "department": ""
        },
        {
            "first_name": "Kazuhiro",
            "middle_name": "",
            "last_name": "Ueda",
            "name_suffix": "",
            "institution": "The University of Tokyo",
            "department": ""
        }
    ],
    "date_submitted": null,
    "date_accepted": null,
    "date_published": "2017-01-01T18:00:00Z",
    "render_galley": null,
    "galleys": [
        {
            "label": "PDF",
            "type": "pdf",
            "path": "https://journalpub.escholarship.org/cognitivesciencesociety/article/27364/galley/17000/download/"
        }
    ]
}