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{ "pk": 28026, "title": "Speakers’ choice of frame based on reference point:With explicit reason or affected by irrelevant prime?", "subtitle": null, "abstract": "Previous studies have shown that when choosing one of thelogically equivalent frames (e.g., “half full” or “half empty”),speakers tend to choose one based on a reference point. Forexample, when the amount of water in a glass with 500ml ca-pacity was originally 0ml (or 500ml) and then increased (ordecreased) to 250ml, speakers tended to express the contentof water in the glass as “half full” (or “half empty”). We ex-amined why speakers chose one of the logically equivalentframes. In addition, we examined whether an irrelevant refer-ence point affected speakers’ choice of frame. In order to ex-amine these two issues, we conducted three behavioral exper-iments using a frame choice task. Specifically, participantswere presented with a task-relevant (story-based) or task-irrelevant (prime-based) reference point and then asked tochoose a frame. Following this, they were asked to reveal thereason for the frame choice. Our findings were summarizedwith the following two points. First, when reference pointswere task-relevant, many participants chose a frame based onthe reference point with explicit reason. Second, even whenreference points were task-irrelevant, they affected framechoices and almost all of our participants did not report the ef-fect of the irrelevant reference point. These results indicatethat the effect of reference points on frame choices is robustand that people do not always notice the effect.", "language": "eng", "license": { "name": "", "short_name": "", "text": null, "url": "" }, "keywords": [ { "word": "frame choice; reference point hypothesis; refer-ence point" } ], "section": "Publication-based-Talks", "is_remote": true, "remote_url": "https://escholarship.org/uc/item/5qt9z5g7", "frozenauthors": [ { "first_name": "Hidehito", "middle_name": "", "last_name": "Honda", "name_suffix": "", "institution": "University of Tokyo", "department": "" }, { "first_name": "Masaru", "middle_name": "", "last_name": "Shirasuna", "name_suffix": "", "institution": "University of Tokyo", "department": "" }, { "first_name": "Toshihinko", "middle_name": "", "last_name": "Matsuka", "name_suffix": "", "institution": "Chiba University", "department": "" }, { "first_name": "Kazuhiro", "middle_name": "", "last_name": "Ueda", "name_suffix": "", "institution": "University of Tokyo", "department": "" } ], "date_submitted": null, "date_accepted": null, "date_published": "2018-01-01T18:00:00Z", "render_galley": null, "galleys": [ { "label": "PDF", "type": "pdf", "path": "https://journalpub.escholarship.org/cognitivesciencesociety/article/28026/galley/17665/download/" } ] }