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{ "pk": 29088, "title": "Understanding the design neurocognition of industrial designers when designingand problem-solving.", "subtitle": null, "abstract": "This paper presents results from an experiment to determine brain activation differences between problem-solving anddesigning of industrial designers. The study adopted and extended the tasks described in a previous fMRI study of designcognition and measured brain activation using EEG. The experiment consists of 4 tasks: problem-solving, basic designand open design tasks using a tangible interface and sketching. By taking advantage of EEG’s temporal resolution wefocus on time-related neural responses during problem-solving compared to design tasks. Statistical analyses indicateincreased activation when designing compared to problem-solving. Results of time-related neural responses connected toBrodmann areas cognitive functions, contribute to a better understanding of industrial designers’ cognition. The study ispart of a research project whose goal is to correlate design cognition with brain behavior across design domains. Bring-ing neuroscience methods to design research is contributing to a better understanding of the emergent field of designneurocognition.", "language": "eng", "license": { "name": "", "short_name": "", "text": null, "url": "" }, "keywords": [], "section": "Poster Presentations with Abstracts", "is_remote": true, "remote_url": "https://escholarship.org/uc/item/5g31c8zn", "frozenauthors": [ { "first_name": "Sonia", "middle_name": "", "last_name": "Vieira", "name_suffix": "", "institution": "Faculty of Engineering University of Porto", "department": "" }, { "first_name": "John", "middle_name": "", "last_name": "Gero", "name_suffix": "", "institution": "University of North Carolina at Charlotte", "department": "" }, { "first_name": "Jessica", "middle_name": "", "last_name": "Delmoral", "name_suffix": "", "institution": "University of Porto", "department": "" }, { "first_name": "Valentin", "middle_name": "", "last_name": "Gattol", "name_suffix": "", "institution": "Austrian Institute of Technology GmbH", "department": "" }, { "first_name": "Carlos", "middle_name": "", "last_name": "Fernandes", "name_suffix": "", "institution": "University of Porto", "department": "" }, { "first_name": "Marco", "middle_name": "", "last_name": "Parente", "name_suffix": "", "institution": "University of Porto", "department": "" }, { "first_name": "Antnio", "middle_name": "", "last_name": "Fernandes", "name_suffix": "", "institution": "University of Porto", "department": "" } ], "date_submitted": null, "date_accepted": null, "date_published": "2019-01-01T18:00:00Z", "render_galley": null, "galleys": [ { "label": "PDF", "type": "pdf", "path": "https://journalpub.escholarship.org/cognitivesciencesociety/article/29088/galley/18959/download/" } ] }