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{
    "pk": 29948,
    "title": "Effects of Battle and Journey Metaphors on CharitableDonations for Cancer Patients",
    "subtitle": null,
    "abstract": "Having cancer is often described metaphorically as a battle(“my fight against cancer”) or as a journey (“my path throughcancer treatment”). Previous experimental work has demon-strated that these metaphors can influence people’s reason-ing and emotional inferences about experiences with cancer(Hendricks, Demj ́en, Semino, & Boroditsky, 2018; Hauser &Schwarz, 2019). However, it is currently unknown how theuse of these metaphorical frames translates into behavioralchanges, such as the likelihood and magnitude of charitablegiving. Using hand-labeled data from more than 5,000 Go-FundMe cancer-related campaigns, we ask how a campaign’suse of metaphor predicts several measures of donation behav-ior beyond what other control variables predict (e.g. shares onFacebook). We find that the presence of either metaphor fam-ily (battle or journey) has a positive effect on campaign successand donation behavior.",
    "language": "eng",
    "license": {
        "name": "",
        "short_name": "",
        "text": null,
        "url": ""
    },
    "keywords": [
        {
            "word": "metaphor; charitable giving; crowdfunding; can-cer"
        }
    ],
    "section": "Poster Session 3",
    "is_remote": true,
    "remote_url": "https://escholarship.org/uc/item/06c1385x",
    "frozenauthors": [
        {
            "first_name": "Alex",
            "middle_name": "",
            "last_name": "Liebscher",
            "name_suffix": "",
            "institution": "UC San Diego",
            "department": ""
        },
        {
            "first_name": "Sean",
            "middle_name": "",
            "last_name": "Trott",
            "name_suffix": "",
            "institution": "UC San Diego",
            "department": ""
        },
        {
            "first_name": "Benjamin",
            "middle_name": "",
            "last_name": "Bergen",
            "name_suffix": "",
            "institution": "UC San Diego",
            "department": ""
        }
    ],
    "date_submitted": null,
    "date_accepted": null,
    "date_published": "2020-01-01T18:00:00Z",
    "render_galley": null,
    "galleys": [
        {
            "label": "PDF",
            "type": "pdf",
            "path": "https://journalpub.escholarship.org/cognitivesciencesociety/article/29948/galley/19802/download/"
        }
    ]
}