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{
    "pk": 49593,
    "title": "The Computational Mechanism of How Music Influences Food Choices:  A Drift-Diffusion Model Analysis",
    "subtitle": null,
    "abstract": "Food choices, as a type of value-based decision, are affected by environmental cues. We conducted three studies to investigate the computational mechanisms through which background music influences the food choice-making process. Hierarchical drift-diffusion modeling revealed that nature-related music led to higher drift rates than urban-related music, indicating faster evidence accumulation toward certain choices. Specifically, participants processed the value of vegetable-forward meals more efficiently when exposed to nature-related music compared to urban-related music. Moreover, the effect of music on the drift rate varied with the vividness of music-induced mental imagery and the perceived identity of performers (human or robot). Collectively, these findings reveal the computational mechanisms underlying the influence of environmental cues on value-based decision-making.",
    "language": "eng",
    "license": {
        "name": "",
        "short_name": "",
        "text": null,
        "url": ""
    },
    "keywords": [
        {
            "word": "Psychology; Decision making; Music; Computational Modeling"
        }
    ],
    "section": "Papers with Poster Presentation",
    "is_remote": true,
    "remote_url": "https://escholarship.org/uc/item/51g237s1",
    "frozenauthors": [
        {
            "first_name": "Linbo",
            "middle_name": "",
            "last_name": "Qiu",
            "name_suffix": "",
            "institution": "Tsinghua University",
            "department": ""
        },
        {
            "first_name": "Xiaoang",
            "middle_name": "",
            "last_name": "Wan",
            "name_suffix": "",
            "institution": "Tsinghua University",
            "department": ""
        }
    ],
    "date_submitted": null,
    "date_accepted": null,
    "date_published": "2025-01-01T18:00:00Z",
    "render_galley": null,
    "galleys": [
        {
            "label": "PDF",
            "type": "pdf",
            "path": "https://journalpub.escholarship.org/cognitivesciencesociety/article/49593/galley/37555/download/"
        }
    ]
}